Here is a backgrounder on the drug free treatment of erectile dysfunction. The story starts in the 1990s and goes back more than 100 years earlier.
It is also a very modern story of business and technology innovation to solve an awkwardly intimate problem. Erectile dysfunction (ED) affects millions of men and their partners worldwide.
He was a civil engineer, his wife a keen cyclist. They were a normal Afrikaner couple living in the culturally conservative city of Pretoria in the 1990s. People didn’t talk about things like ED.
Then, as she delicately puts it, “he started having the problem. He was a […]